Terms of Service

Autorations Solutions ("Selara") — Last Updated: April 27, 2026

1. Acceptance of Terms

By accessing or using Selara's platform, website, and related services (collectively, the "Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree, do not use the Service. These Terms constitute a legally binding agreement between you and Autorations Solutions ("we," "us," "our"), operating under the brand name Selara.

2. Description of Service

Selara is an AI-powered multi-channel communications platform that provides the following services on behalf of businesses:

• Answering and managing phone calls
• Scheduling, rescheduling, and canceling appointments
• Sending appointment reminders and confirmations
• Responding to customer inquiries via phone, SMS, WhatsApp, and email
• Managing call queues and transfers
• Campaign message delivery and response handling
• Analytics, reporting, and business intelligence through the Selara dashboard
• Knowledge base management

Selara operates as a tool used by businesses ("Clients") to communicate with their customers ("End Users"). We are not responsible for the content of communications that Clients configure through the platform.

3. Eligibility

You must be at least 18 years old and have the legal authority to enter into these Terms. If you are using the Service on behalf of a business, you represent that you have the authority to bind that business to these Terms.

4. Account Registration

To use the Service, you must create an account and provide accurate, complete, and current information. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to notify us immediately of any unauthorized use of your account.

5. Acceptable Use

You agree not to use the Service to:

• Send unsolicited, unauthorized, or spam messages
• Violate any applicable local, state, national, or international law or regulation
• Transmit content that is harmful, threatening, abusive, harassing, defamatory, or otherwise objectionable
• Impersonate any person or entity
• Interfere with or disrupt the Service or servers
• Attempt to gain unauthorized access to any part of the Service
• Use the Service for any illegal activity, including but not limited to fraud, phishing, or deceptive practices
• Send messages to individuals who have not provided opt-in consent
• Violate the messaging policies of any integrated platform, including Twilio, Meta (WhatsApp), Google, or Microsoft

6. Messaging Compliance

6.1 Opt-In and Consent

Clients are responsible for obtaining proper opt-in consent from End Users before sending messages through Selara. This includes obtaining explicit consent before sending promotional or marketing messages, clearly disclosing the types of messages End Users will receive, providing clear opt-out instructions in all messages, and honoring all opt-out requests promptly.

6.2 SMS Compliance

Messages sent through the Service must comply with all applicable regulations, including but not limited to the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, and carrier-specific guidelines for A2P 10DLC messaging.

6.3 WhatsApp Business Policy

Use of the WhatsApp channel through Selara must comply with Meta's WhatsApp Business Policy and Commerce Policy. Clients are responsible for ensuring their use of WhatsApp messaging adheres to Meta's guidelines regarding message templates, opt-in requirements, and permitted use cases.

6.4 Email Compliance

Emails sent through the Service must comply with applicable laws including the CAN-SPAM Act, GDPR, and other relevant anti-spam regulations. All commercial emails must include a valid physical address and an unsubscribe mechanism.

7. Third-Party Integrations

The Service integrates with third-party platforms including Google (Calendar, Gmail), Microsoft (Outlook Calendar, Outlook Email), Salesforce, HubSpot, and Twilio. Your use of these integrations is subject to the respective third-party terms of service and privacy policies. We are not responsible for the availability, accuracy, or performance of third-party services.

You may revoke Selara's access to any connected third-party service at any time through the Selara dashboard or through the third-party platform's settings.

8. Intellectual Property

8.1 Our Property

The Service, including its design, features, content, and underlying technology, is owned by Autorations Solutions and is protected by intellectual property laws. You are granted a limited, non-exclusive, non-transferable license to use the Service in accordance with these Terms.

8.2 Your Content

You retain ownership of all content, data, and materials you provide through the Service, including knowledge base entries, business information, and campaign content. By using the Service, you grant us a limited license to use your content solely to provide and improve the Service.

9. AI-Generated Communications

Selara uses artificial intelligence to generate responses in conversations with End Users. While we strive for accuracy and quality:

• AI-generated responses are based on the knowledge base, business rules, and configurations provided by the Client
• We do not guarantee that AI responses will be error-free
• Clients are responsible for maintaining accurate and up-to-date knowledge base information
• Clients should regularly review conversation transcripts to ensure quality
• Selara is designed to escalate to human team members when it cannot confidently handle a request

10. Fees and Payment

Fees for the Service are as described in the pricing plan selected by the Client. We reserve the right to modify our pricing with reasonable notice. Failure to pay fees may result in suspension or termination of the Service.

11. Data Processing

We process data on behalf of Clients in our capacity as a data processor. Clients are the data controllers for End User data processed through the Service. Clients are responsible for ensuring they have the legal basis to collect and process End User data through Selara.

For details on how we collect, use, and protect data, please refer to our Privacy Policy.

12. Service Availability

We strive to maintain high availability of the Service but do not guarantee uninterrupted access. We may temporarily suspend the Service for maintenance, updates, or due to circumstances beyond our control. We will make reasonable efforts to provide advance notice of planned downtime.

13. Limitation of Liability

To the maximum extent permitted by law:

• The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied.
• We do not warrant that the Service will be uninterrupted, error-free, or completely secure.
• We are not liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Service.
• Our total liability for any claim arising from or related to these Terms or the Service shall not exceed the total fees paid by you to us in the twelve (12) months preceding the claim.
• We are not liable for any losses resulting from AI-generated communications, including missed appointments, incorrect information, or failed transfers.

14. Indemnification

You agree to indemnify, defend, and hold harmless Autorations Solutions, its officers, directors, employees, and agents from any claims, liabilities, damages, losses, or expenses arising from your use of the Service, your violation of these Terms, your violation of any third-party rights, content or communications you configure through the Service, and your failure to obtain proper consent from End Users.

15. Termination

Either party may terminate the Service at any time with reasonable notice. We may suspend or terminate your access immediately if you violate these Terms. Upon termination, your right to use the Service ceases immediately, we will provide a reasonable period for you to export your data, and we will delete your data in accordance with our Privacy Policy and applicable law.

16. Dispute Resolution

Any disputes arising from these Terms or the Service shall first be addressed through good-faith negotiation between the parties. If negotiation fails, disputes shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association, with proceedings conducted in the State of Maryland, USA.

17. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Maryland, United States, without regard to its conflict of law provisions.

18. Modifications to Terms

We may update these Terms from time to time. We will notify you of material changes by email or through the Service. Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

19. Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.

20. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Autorations Solutions regarding the Service and supersede all prior agreements and understandings.

21. Contact Us

If you have questions about these Terms, contact us at:

Jeremy S Zabarsky d/b/a Autorations Solutions
945 Main Street, Gaithersburg, MD 20878
Email: jeremy@autorationssolutions.com