Privacy Policy

Autorations Solutions ("Selara") — Last Updated: April 27, 2026

1. Introduction

This Privacy Policy describes how Autorations Solutions ("we," "us," "our"), operating under the brand name Selara, collects, uses, stores, shares, and protects your personal data when you use our platform, website, and related services (collectively, the "Service"). By using Selara, you agree to the practices described in this Privacy Policy.

Selara is an AI-powered multi-channel communications platform that handles phone calls, SMS, WhatsApp messages, and emails on behalf of businesses. This policy applies to both our business customers ("Clients") and their end users ("End Users") who interact with Selara.

2. Information We Collect

2.0 How Selara Operates

Selara is an AI-powered platform that communicates with End Users on behalf of our Clients' businesses. When an End User calls, messages, or emails a business that uses Selara, they may be interacting with Selara's AI rather than a human employee. Selara uses synthetic, AI-generated voices during phone conversations. Selara identifies herself by name at the start of each interaction. Clients may configure how Selara introduces herself, but Selara does not impersonate specific human employees.

2.1 Information from Clients

When you sign up as a Selara Client, we collect:

• Name, email address, phone number, and business name
• Billing and payment information
• Business details including operating hours, services offered, staff information, and scheduling rules
• Calendar data from connected Google Calendar or Microsoft Outlook accounts
• Email data from connected Gmail or Microsoft Outlook accounts
• CRM data from connected Salesforce or HubSpot accounts, or from Selara's built-in CRM
• Knowledge base entries you create for your business

2.2 Information from End Users

When an End User interacts with Selara on behalf of a Client, we may collect:

• Name, phone number, and email address
• Conversation transcripts (stored per turn)
• SMS, WhatsApp, and email message content
• Appointment booking details
• Language preference (detected automatically)
• Interaction metadata including timestamps, call duration, and channel used

2.3 Information from Third-Party Services

When Clients connect third-party services, we access data according to the permissions granted:

Google Services (Calendar, Gmail): We access calendar events, availability, and email data solely to manage appointments and communications on your behalf. We do not use Google user data for advertising or any purpose unrelated to providing the Service. Our use of Google user data complies with the Google API Services User Data Policy, including the Limited Use requirements.

Microsoft Services (Outlook Calendar, Outlook Email): We access calendar and email data solely to manage appointments and communications on your behalf.

Salesforce and HubSpot: We access CRM data solely to enhance customer interactions and maintain accurate customer records.

2.4 Automatically Collected Information

We automatically collect:

• Device and browser information when visiting our website
• IP address and approximate location
• Usage data and interaction logs within the Selara dashboard
• Cookies and similar tracking technologies (see Section 8)

3. How We Use Your Information

We use collected information for the following purposes:

• Providing the Service: answering calls, managing appointments, sending reminders, handling customer inquiries, and routing communications
• Maintaining and improving the Service, including AI model performance
• Generating analytics, reports, and insights for Clients through the Selara dashboard
• Sending appointment reminders and confirmations via SMS, WhatsApp, or email
• Processing campaign communications on behalf of Clients
• Providing customer support
• Complying with legal obligations
• Detecting, preventing, and addressing fraud, abuse, and security issues

We do not use your data for advertising or sell your data to advertisers. We do not use Google user data, Microsoft user data, or any connected third-party service data for any purpose other than providing and improving the Service.

4. Mobile and Messaging Data

Selara processes SMS and WhatsApp messages on behalf of our Clients. Regarding mobile data:

• Mobile phone numbers and messaging data collected through our platform will never be shared with or sold to third parties or affiliates for marketing or promotional purposes.
• End Users may opt in to receive messages from a Client's business through various methods, including: providing their phone number during a call handled by Selara, submitting a form on the Client's website, or explicitly requesting to receive communications.
• End Users can opt out of receiving messages at any time by replying STOP to any SMS message, or by contacting the business directly.
• Message frequency varies based on the nature of the communication (appointment reminders, confirmations, responses to inquiries).
• Standard message and data rates may apply.

5. How We Share Your Information

We do not sell personal data to third parties. We share information only in the following circumstances:

Service Providers: We use third-party service providers to operate the Service, including Twilio (voice calls, SMS delivery), Deepgram (speech-to-text transcription), Cartesia (text-to-speech voice synthesis), Anthropic and OpenAI (AI language processing), Supabase (database hosting), DigitalOcean (server infrastructure), and Google and Microsoft (calendar and email integrations). These providers process data only on our behalf and are contractually obligated to protect your data.

Client Access: Clients have access to all End User interaction data generated through their use of Selara, including call transcripts, conversation logs, appointment details, and analytics.

Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, safety, or property of Selara, our Clients, or others.

Business Transfers: In the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction. We will notify affected users of any change in ownership or use of personal data.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal data, including encryption of data in transit using TLS/SSL, encryption of sensitive data at rest, access controls and authentication mechanisms, regular security reviews and monitoring, and secure hosting infrastructure on reputable cloud providers.

While we take reasonable steps to protect your data, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

7. Data Retention and Deletion

We retain personal data for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Client data: Retained for the duration of the Client's account and for a reasonable period after account termination to fulfill legal and business obligations.
• End User interaction data: Retained according to the Client's preferences and applicable data retention laws. Clients can configure retention settings in the Selara dashboard.
• Conversation transcripts: Retained for seven (7) days from the date of the interaction, after which they are automatically deleted from our active systems.
• Deletion requests: You may request deletion of your personal data by contacting us at jeremy@autorationssolutions.com. We will process your request in accordance with applicable law. When data is deleted, it is permanently removed from our active systems. Backup copies may persist for a limited period as part of our standard backup procedures.

When the data retention period expires for a given type of data, we will delete or destroy it in accordance with our data management procedures.

8. Cookies and Tracking

Our website uses cookies and similar technologies to maintain user sessions and authentication, remember user preferences, and analyze website usage and performance. You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal and contractual obligations.
• Portability: Request a copy of your data in a structured, machine-readable format.
• Objection: Object to certain processing of your personal data.
• Restriction: Request that we restrict processing of your personal data under certain circumstances.
• Withdrawal of Consent: Where processing is based on consent, you may withdraw consent at any time.

To exercise any of these rights, contact us at jeremy@autorationssolutions.com. We will respond within the timeframe required by applicable law.

9.1 GDPR (European Economic Area)

If you are located in the European Economic Area, we process your personal data on the legal bases of contract performance, legitimate interests, consent, and legal obligation, as applicable.

9.2 CCPA (California)

If you are a California resident, you have the right to know what personal information we collect and how we use it, to request deletion, and to opt out of the sale of personal information. We do not sell personal information.

9.3 LGPD (Brazil)

If you are located in Brazil, you have rights under the Lei Geral de Proteção de Dados, including access, correction, deletion, and data portability.

10. International Data Transfers

Selara operates globally and may transfer your data to countries outside your country of residence. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable data protection laws.

11. Children's Privacy

Selara is not directed at children under the age of 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child, we will take steps to delete it.

12. Google API Services Disclosure

Selara's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

• We only use Google user data to provide and improve the Service as described in this policy.
• We do not transfer Google user data to third parties except as necessary to provide the Service, as required by law, or with explicit user consent.
• We do not use Google user data for serving advertisements.
• We allow users to revoke access to their Google data at any time through the Selara dashboard or through their Google Account settings.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of the Service after any changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact us at:

Jeremy S Zabarsky d/b/a Autorations Solutions
945 Main Street, Gaithersburg, MD 20878
Email: jeremy@autorationssolutions.com